The MumSafe Pro Podcast

54. How to Market Your Fitness Business Without Burnout: Joey Toutounji’s Real Talk on Content, Confidence & Clarity


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In this uplifting episode, Jen chats with Feel Good Joey herself Joey Toutounji, co-founder of COM Marketing and long-time champion of heart-led fitness businesses. Known for her infectious energy, marketing wisdom and family-first approach, Joey opens up about everything from burnout recovery to content confidence and finding clarity in your message.

You’ll hear how a daily gratitude practice changed her mindset, how she rebuilt from burnout while juggling parenting and business, and why your next best marketing strategy might just be getting back to basics.

From hero videos and FAQs to power pockets and being okay with imperfect reels, Joey breaks down how to show up authentically online, connect with your dream clients, and do it in a way that works with your energy, not against it.

Whether you’re camera-shy, in a creative slump, or just unsure where to start with your content, this episode is full of permission, strategy, and feel-good tips to help you rise and lead.

Highlights:

  • How a 6-month daily gratitude practice shifted Joey’s energy
  • Building connection at home and in business through tiny rituals
  • What burnout taught Joey about boundaries, time, and self-worth
  • Why “no” can be the most empowering word in business
  • The rise + lead formula: showing up with confidence and consistency
  • Navigating creative blocks and working with your energetic rhythms
  • The power of planning around your “power pocket”
  • How to record hero videos that build trust and connection
  • Tips for using just your phone and a few simple tools
  • What to post first (especially if you’re new to content creation)
  • How to repurpose the gold already sitting in your camera roll
  • Why clarity, connection, and confidence are the foundations of great marketing

  • Key Takeaway:
    You don’t need to dance on TikTok or master every new trend. When you market with clarity, connection, and confidence and lead from your values, you’ll attract the right people, build real community, and stay aligned in the process.

    Connect with Joey Toutounji & COM Marketing:
    Instagram: @feelgoodjoey
    Website: www.commarketing.com.au

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    The MumSafe Pro PodcastBy Jen Dugard


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