What if, instead of asking how to integrate AI into your product, the question was, should you? During this episode, Jared Turner and Sami Birnbaum interview Senior Product Manager at thoughtbot and Founderland Startup Mentor, Bethan Ashley, who shares her insights and advice on how and when to leverage AI tooling. Sharing her career journey leading up to this point, Bethan makes the key distinction between project management and product management, and why this is essential to understand. Next, you’ll hear about her views on the importance of talking to customers about your products and the different ways to reach them effectively. We get into some of the classic reasons that products fail, the appropriate time to bring in a product manager, and a few of the techniques, prompts, and exercises that Bethan favors when mentoring others. Join us as we unpack how to avoid common pitfalls, discuss practical steps to overcome the fear of failure, and share advice for those seeking to put AI tooling into their product. Thanks for tuning in.

Key Points From This Episode:

From building bespoke apps for companies to product management, mentorship, and more: Bethan Ashley’s career journey.

Links Mentioned in Today’s Episode:

Bethan Ashley on LinkedIn

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