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You say you want to keep it 💯 with others, but really you keep it 65. We both tell each other what we want to hear, but not what we need to hear. Your writing, teaching, personal convos- even the way that you sell must be delivered outside of your comfort zone. ———————————

Today's episode cheat sheet:

2:40 Most people don't keep it 100 with you. They only keep it "65"

3:20 To be authentic in my podcast episodes I realized I'd have to tell you about everything I was ashamed of. From bankruptcy, demotion, suicidal thoughts, to hopelessness, and demotion.

5:00 Writing is going to require you to not write to your audience's mind, but to their heart.

5:59 When speaking, people don't want to know how perfect you are, they want to know how imperfect you are, yet still successful.

7:55 Personal convos happen outside of your comfort zone otherwise you'll layer in resentment and frustration.

8:29 How selling outside of your comfort zone resonates with your customers.

9:33 Wrap up. The difference between a diamond and a CZ.

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