Today I'm taking you behind the scenes. Firstly, on when to even consider adding a billboard into your marketing mix - it's absolutely not every time. Then moving onto how to go about it, was questions to ask and what research to do. I finish off this episode taking you behind the scenes on the creation of my first ever Times Square billboard and ending with my absolute biggest top tip that most people forget about!

If you want to see the pictures of what it looked like: https://www.linkedin.com/feed/update/urn:li:activity:6975451362994049025/

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For more episodes visit my website : emmawindsor.com