Why you should listen

1. Learn proven techniques to differentiate your business in a saturated market and attract the right clients.
2. Discover how David's scientific approach to sales can help you refine your messaging and connect with clients on a deeper level.
3. Gain insights into the challenges partners face today and how to overcome them with effective sales strategies.

Are you struggling to stand out as a partner in a crowded marketplace? Feeling like your solutions are just blending in with the rest? In this episode, I sit down with David Priemer from Cerebral Selling to discuss how you can break through the noise and differentiate yourself as a partner. David shares insights from his unique journey from science to sales and reveals strategies to leverage your strengths and elevate your business above the competition. Whether you're a Salesforce partner or part of another platform ecosystem, this episode is packed with actionable advice to help you rise above the rest.

About David Priemer

Like most of us, David never thought he'd end up in sales! He started his career tinkering with test tubes and differential equations as an award-winning research scientist before spending the next 20 years leading top-performing sales teams at high-growth technology companies including Salesforce, where he was the Vice President of Commercial Sales and creator of the Sales Leadership Academy program.

Today, as the Founder of Cerebral Selling, David's unique science and empathy-based approaches to driving revenue and talent growth have been published in the Harvard Business Review as well as Forbes, Entrepreneur, and Inc. magazines. 

Often referred to as the "Sales Professor", David is also the author of two bestselling books, Sell The Way You Buy and The Sales Leader They Need, as well as an Adjunct Lecturer at the Smith School of Business at Queen's University and the London Business School.

Resources and Links

• Cerebralselling.com
• David’s LinkedIn profile
• David's Books: Sell The Way You Buy and The Sales Leader They Need
• ChatGPT
• Perplexity
• Previous episode: 557 - Unlocking Your Potential with the Tech Collective
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• Paul Higgins Mentoring YouTube channel
• Tech Consultant’s Roadmap
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