The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 

Before you can create an irresistible offer, you have to have a clear picture of your ideal client. Without that target your marketing and your offer are unfocused. Once you figure out who you're serving and what they want, you can begin creating offers just for them.   

The offer might be a brief coaching session or audit, a quiz or workbook. The goal is to create something which demonstrates your expertise, provides real value and leaves the prospective customer wanting more! 

About Diane

Diane Agudelo is a Master Transformational Coach & marketing strategist for female entrepreneurs in the coaching space. Her years of experience in corporate sales have allowed her to hone her skills and teach others how to be successful on their own. Her specialty is helping clients align their values with their business life, resulting in balance and real-life success