In this inspiring episode, Jen sits down with Sierra Ryland personal trainer, triathlon and running coach, and founder of Sparkle Fitness NZ to talk about the power of training smart, asking the right questions, and carving out a unique niche in women’s sport.

A former lawyer turned endurance athlete and coach, Sierra shares how her own postpartum journey reshaped her approach to fitness, performance, and business. From competing at the Ironman World Championships in Kona to guiding first-time triathletes, she’s proof that you can be competitive, build a thriving business, and honour your energy at every life stage.

You’ll hear Sierra’s candid take on motherhood, athletic performance, and the realities of running a heart-led coaching business. She opens up about rebuilding from burnout, the confidence shift that came from owning her credentials, and how partnerships with women’s triathlon events have become a cornerstone of her marketing.

Whether you’re a mum returning to endurance sport, a trainer looking to coach women effectively, or a business owner wanting to grow with integrity, this conversation blends practical strategy with heartfelt encouragement.

Highlights:

Sierra’s journey from 13 years in law to building Sparkle Fitness NZ

How postpartum recovery reshaped her training philosophy

Why “no junk miles” and smarter training matter for mums

The three fundamentals for coaching women in endurance sports

Why fuelling properly is key to performance and long-term health

The intersection of women’s health, triathlon, and performance coaching

Building authority through sharing credentials and achievements

How partnerships with women’s events drive audience growth

The role of confidence in marketing your niche

Why consistency in both training and business is Sierra’s top value

Key Takeaway:
Smart training, clear boundaries, and authentic connection aren’t just good coaching principles - they’re the building blocks of a sustainable business and a fulfilling athletic life. When you know your niche and serve it with confidence, consistency, and care, you create results that last.

Connect with Sierra Ryland & Sparkle Fitness NZ via her profile - https://mumsafemovement.com/type/trainer/sparkle-fitness-nz/

Connect with Jen Dugard & MumSafe™:
Instagram: @jendugard
Website: www.jendugard.com/mumsafetrainer