Sometimes, people just want to read. They don't want bells and whistles. They don't want multipart graphics or clickable maps that reveal levels of rich, comparative data. They just want words that tell a compelling story.

When you leave the printed page and enter the online environment, for some journalists, the temptation may be too great not to throw in a few extraneous graphic elements to bolster a story.

Last year, The New York Times published "Snow Fall: The Avalanche at Tunnel Creek" by John Branch to widespread critical acclaim.

It had drama. It had depth. It was a multimedia story that made sense, that was easy to comprehend why all the different pieces were there.

This year, The Times published "The Jockey", a long profile of Russell Baze, the world's winningest equestrian.

A story about a jockey seems light fare for The Times' full multimedia treatment. But there's a lot here to admire and learn from.

It's All Journalism talks to reporter Barry Bearak, sports editor Jason Stallman and multimedia leader Steve Duenes about what went into creating this project.

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