The weekly marketing podcast, More than a Few Words is hosted by <a href='https://morethanafewwords.com/host-lorraine-ball/'>Lorraine Ball</a> and features conversations with professionals from around the world. 
Where does marketing end and sales activity begin?  These days, the line is a little fuzzy as both teams rely on digital tools to attract prospects and close sales. 
This week, Kyle Hammer shares some ideas on how these two groups can improve their results by engaging in active listening to customers, to the market and to each other. 
 
<a href='https://hamermarketinggroup.com/about/'>About Kyle Hammer</a>
Kyle is a sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with passion for solving business challenges with process, operations, and technology.

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. Where does marketing end and sales activity begin? These days, the line is a little fuzzy as both teams rely on digital tools to attract prospects and close sales. This week, Kyle Hammer shares some ideas on how these two groups can improve their results by engaging in active listening to customers, to the market and to each other. About Kyle Hammer Kyle is a sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with passion for solving business challenges with process, operations, and technology.

The weekly marketing podcast, More than a Few Words is hosted by <a href="https://morethanafewwords.com/host-lorraine-ball/" rel="noopener noreferrer">Lorraine Ball</a> and features conversations with professionals from around the world.&nbsp;
Where does marketing end and sales activity begin?&nbsp; These days, the line is a little fuzzy as both teams rely on digital tools to attract prospects and close sales.&nbsp;
This week, Kyle Hammer shares some ideas on how these two groups can improve their results by engaging in active listening to customers, to the market and to each other.&nbsp;
&nbsp;
<a href="https://hamermarketinggroup.com/about/" rel="noopener noreferrer">About Kyle Hammer</a>
Kyle is a sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with passion for solving business challenges with process, operations, and technology.

#563 The Line Between Sales and Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#563 The Line Between Sales and Marketing

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