Master Data Management (MDM) and Artificial Intelligence (AI) are transforming the way businesses manage and utilize their data, promising unprecedented efficiency and insights. But integrating AI into MDM is not without its challenges. How can companies ensure data quality and maintain ownership in this new landscape? Our guest today is Petr Žáček, Director of Product Management at Ataccama, who will shed light on the evolving role of AI in MDM and its implications for businesses.