Episode 57 – PDR Shop Talk: The Real Rollercoaster of Shop Ownership In this episode, Gene pulls back the curtain on what shop ownership actually looks like. From sliding tool carts down icy Pittsburgh driveways… to Google disasters… to hail storms saving the year… to payroll mistakes… to finally landing the right location — this is a no-fluff breakdown of the evolution of Dent Repair Now. If you’ve ever thought about opening a shop — or you’re in one and feeling the pressure — this one’s for you. 🔥 What We Cover Why Gene finally decided he needed a shop The brutal first year after losing Google traction Why Google Ads “help” can wreck your season The reality of county relocation chaos Hail storms that saved the business (and nearly broke it) Staffing struggles during peak season Over-hiring and payroll lessons learned Why location truly matters Mobile freedom vs. drywall prison Retail vs wholesale strategy Why premium demographics change everything The emotional reality of building something from scratch 📍 Key Takeaway Shop ownership is not “open the doors and they will come.” It’s: Risk Cash flow management Staffing decisions Marketing discipline Weather volatility Emotional resilience But it’s also: Control Growth Bigger repairs Education opportunities Building something lasting 🎓 Level Up – March 5, 6, 7 We sold out the first class in 4 days. We’re trying to run a second class with Žan Vidic the following week. Only 5 students needed to make it happen. 👉 Save your seat here: https://www.dentrepairnow.com/level-up $100 deposit. Fully refundable if the class doesn’t run. If you’ve been thinking about it… this is your shot.