Dan's start in PDR in 1996 — crayons, fluorescent tube lights, and homemade tools13 years working for someone else before going out on his own in 2009The growing pains of hiring, training, and a worker's comp audit that stungHow PDR College and Advanced Skills changed the way Dan ran his businessThe COVID hailstorm story — laid off on a Wednesday, biggest year ever by SaturdayBuilding the business: dealership Quonset hut, three-car garage, purpose-built shop, uptown building with an in-bay automatic car wash and detail bayBringing on Stu and Chase and building a family team of techsDan's best advice for anyone in their PDR journeyTool of the Week, picked by Dan NoeltnerAn update on PDR Expo, September 25th–26th at the Rio in Las VegasDent Specialist Inc (Dan's shop): https://dentspecialistinc.com
Tool of the Week — PDR Finesse Tools: https://pdrfinessetools.com/
PDR Expo: https://www.pdrexpo.com
Follow Dent Repair Now: @dentrepairnow (all platforms)
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2. Timestamped Show Notes
00:00 Cold open — on location at Dan Noeltner's house in Highland, Illinois, just outside St. Louis
00:30 Catching up: golf, birthday parties, and great-nephews — Gene and Dan have been friends for 10 years since meeting at an Advanced Skills seminar in 2016
02:00 How Gene and Dan met — the early days of Mobile Tech RX and Bryce Kelly at MTE
03:00 Dan's PDR origin story — started in 1996, his 30th year in the business
04:00 What training looked like in '96 — crayon marks, fluorescent tube lights, no Loose yet
05:00 Bare-bones tools, the old Anson catalog, and meeting Steve from Ultra
06:00 Lacy Tools out of Springfield, Missouri, and the early days before whale tails
08:00 Wholesale hail work, drilling holes, and cutting his teeth on rental cars
09:00 Retail didn't exist yet — 13 years working for someone else, 1996 to 2009
10:00 What it was like to walk away and go out on his own
12:00 Going solo in 2009 and eventually bringing on his nephew part-time
13:00 The worker's comp audit surprise that comes with hiring your first employee
14:00 Self-training a tech — the difference between being a good technician and a good teacher
15:00 The turning point — PDR College, Dan Rokicki, and signing up for Advanced Skills
18:00 Giving credit to Keith Cosentino and Shane for shaping modern PDR
19:00 How Advanced Skills changed the way Dan looked at his business, not just the job
22:00 Working out of a dealership's Quonset hut, then a three-car garage at the house
23:00 Breaking ground on his own shop in 2018
25:00 The COVID story — laying guys off, a 5am phone call, and a hailstorm that changed everything
27:00 Buying the uptown building — adding an in-bay automatic car wash to the business
28:00 The detailing experiment — paint correction and ceramic coating instead
30:00 Adding Stu (future son-in-law) and Chase (Dan's son, now serving in the Air Force) as techs
32:00 On the friendships built in the PDR industry — and how fast you connect with other techs
33:00 Dan's advice for anyone on their PDR journey: always be willing to learn
36:00 Tool of the Week — Dan picks his go-to Finesse tool
39:00 PDR Expo update — September 25th–26th at the Rio in Las Vegas, plus Gene's round table and cold glue class
40:00 Wrap up — where to find Dan and Dent Specialist Inc online
Dent Specialist Inc: https://dentspecialistinc.com
Tool of the Week — PDR Finesse Tools: https://pdrfinessetools.com/
PDR Expo: https://www.pdrexpo.com
Follow Dent Repair Now: @dentrepairnow (all platforms)