What happens when you throw out the slick playbook and build marketing around values, voice, and real people? Chicago-based organic SEO consultant Lauren Plug, founder of Chaotically Mindful, joins Gregg-Brooke to share how she helps sustainable and mindful brands grow without greenwashing or “tech-bro” tactics.

Lauren’s journey—from copywriting to SEO to standing up for purpose-driven marketing—offers a refreshing blueprint: slow down to speed up, keep mission in the room, and let authenticity guide the strategy. She breaks down common traps (scientific jargon, condescension, eco-perfectionism, and vague green claims) and shows how to replace them with clear language, consistent touchpoints, and search strategies that actually fit your brand.

In this episode, you’ll learn:

• How to balance chaos and intention so creativity (and results) can breathe

• Practical ways to align SEO with your mission—without sacrificing performance

• A simple cadence that works: alternating mission-led and SEO-led content until they converge

• Why “your website is your platform” and how to use it to tell your sustainability story

• The mindset shift purpose-led founders need to market ethically and make money

Connect with Lauren:

• LinkedIn: https://www.linkedin.com/in/lauren-plug/