When it comes to generating leads from LinkedIn, our guest  <a href='https://www.linkedin.com/in/susanmacconnell/'> Susan MacConnell</a> thinks most people make several critical mistakes. 
1 - Trying to connect with everybody. Instead you should clearly define your target and search for people who match.
2 - Taking the same approach to everyone with a generic greeting message as you reach out.  But everyone  is different spend a little time to learn something about them and use that piece of information in your initial message
Susan MacConnell
Susan is a LinkedIn & sales performance coach & CEO The Client Hunter and President of <a href='https://www.diversifiedsalessolutions.com/'>Diversified Sales Solutions </a>and Smarketing CONNECT. She is the go-to expert for professionals, who are looking for an efficient and customized way to acquire more premium clients and referral partners without being spammy gross or plain to salesy.

When it comes to generating leads from LinkedIn, our guest Susan MacConnell thinks most people make several critical mistakes. 1 - Trying to connect with everybody. Instead you should clearly define your target and search for people who match. 2 - Taking the same approach to everyone with a generic greeting message as you reach out. But everyone is different spend a little time to learn something about them and use that piece of information in your initial message Susan MacConnell Susan is a LinkedIn & sales performance coach & CEO The Client Hunter and President of Diversified Sales Solutions and Smarketing CONNECT. She is the go-to expert for professionals, who are looking for an efficient and customized way to acquire more premium clients and referral partners without being spammy gross or plain to salesy.

When it comes to generating leads from LinkedIn, our guest&nbsp; <a href="https://www.linkedin.com/in/susanmacconnell/" rel="noopener noreferrer"> Susan MacConnell</a> thinks most people make several critical mistakes.&nbsp;
1 - Trying to connect with everybody. Instead you should clearly define your target and search for people who match.
2 - Taking the same approach to everyone with a generic greeting message as you reach out.&nbsp; But everyone&nbsp; is different spend a little time to learn something about them and use that piece of information in your initial message
Susan MacConnell
Susan is a LinkedIn &amp; sales performance coach &amp; CEO The Client Hunter and President of <a href="https://www.diversifiedsalessolutions.com/" rel="noopener noreferrer">Diversified Sales Solutions </a>and Smarketing CONNECT. She is the go-to expert for professionals, who are looking for an efficient and customized way to acquire more premium clients and referral partners without being spammy gross or plain to salesy.

#579 Generate Leads with LinkedIn

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#579 Generate Leads with LinkedIn

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