Jumping off the Colorado Street Bridge -- which curves majestically over the Arroyo Secco, one of the driest rivers known to man -- is not as easy as it once was. But don't panic. It's not dark yet. My guest Isaac Simpson has a right wing ad agency that can rebrand your troubles using the ancient power of negative thinking.

An adventure of light, lies, and the psyop behind "calamari."

 

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