EPISODE 58

Are your clients asking you to help them promote their show on social media but you're not sure what the best strategies are?

Krystal Charles is MY social media manager and today we are talking about how to effectively promote your client's weekly episodes on Facebook and Instagram. Krystal's love for social media makes her a really great resource and we will also be diving deep into what is working on social media right now specifically when promoting podcast episodes.

Krystal Charles is the founder of Krystal & Co. Creative, a boutique social media agency. She helps small businesses up-level their social media through authenticity and proven social media strategies and trends. She has over 10+ years of corporate marketing knowledge and has a huge passion for helping others. She is also a mom of 3 littles and a lover of all things coffee.

 

In this episode about social media promotion, we cover:

-The most important things to do when promoting your clients podcast episodes on social media

-Why focusing on quality episode content is a major part of your strategy

-Staying relevant and making sure your ideal clients are finding your content

-How to encourage listeners to engage and have conversations with you on social media

-Collecting constructive feedback from listeners to use as market research

-Why asking the right questions should be your #1 focus

-Tailoring your captions to catch the attention of your ideal client

-Telling your listener what to do and including power words in your captions

-How to repurpose your clients podcast episode in 4-5 different ways

-Using hashtags to find your ideal client

-How to have intentional conversations and responses on social media posts

-and, much much MORE!

 

Thanks for listening! I'd love to continue this conversation over on Instagram: https://instagram.com/laurenwrighton

 

SHOW NOTES: https://laurenwrighton.com/episode58

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