Voice Hugs fam, please give the warmest welcome to our second guest of the season: Liah Yoo!! 🌴🍇🍵🥳 Liah started her career at one of the biggest South Korean beauty conglomerates, went on to become the first YouTuber in Korea (!!), and built a literal skincare empire, KraveBeauty, while simultaneously taking on the whole beauty industry.

From sharing her journey of taking significant risks in a society where there’s only one path to success, leaving a comfortable job to commit to YouTube full-time, to navigating her darkest days and eventually founding and becoming the CEO of her own company, which of course came with its fair share of risks, self-doubt, and imposter syndrome, this episode was incredibly inspirational, vulnerable, and heartbreaking in the most beautiful way—a true testament to her resilient, grounded, and badass nature.

We hope you enjoy this conversation as much as we loved chatting with Liah :’)

Liah Yoo:

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Voice Hugs: