The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host<a href='https://morethanafewwords.com/host-lorraine-ball/'> Lorraine Ball</a> shares a quick tip to start you on your day as a business owner.
Just like a professional athlete, every salesperson knows it is always easier to sell if you have a home court advantage.  If a customer  will come to your office or showroom, you’ve already scored the first point.
But if you are in the plumbing, roofing, electrical or home remodeling business, it is rare for you to have a chance to  sell on your turf. You are almost always in the customer's home, where they are most comfortable, and you aren’t.
So how do you level the playing field?  Start with information such as your brochures, web content and emails to move the game to a more neutral setting.

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. Just like a professional athlete, every salesperson knows it is always easier to sell if you have a home court advantage. If a customer will come to your office or showroom, you’ve already scored the first point. But if you are in the plumbing, roofing, electrical or home remodeling business, it is rare for you to have a chance to sell on your turf. You are almost always in the customer's home, where they are most comfortable, and you aren’t. So how do you level the playing field? Start with information such as your brochures, web content and emails to move the game to a more neutral setting.

The marketing minute is a shorter version of the popular&nbsp;More than a Few Words&nbsp;podcast. Instead of a conversation with a marketing professional, host<a href="https://morethanafewwords.com/host-lorraine-ball/" rel="noopener noreferrer"> Lorraine Ball</a> shares a quick tip to start you on your day as a business owner.
Just like a professional athlete, every salesperson knows it is always easier to sell if you have a home court advantage.&nbsp; If a customer&nbsp; will come to your office or showroom, you’ve already scored the first point.
But if you are in the plumbing, roofing, electrical or home remodeling business, it is rare for you to have a chance to&nbsp; sell on your turf. You are almost always in the customer's home, where they are most comfortable, and you aren’t.
So how do you level the playing field?&nbsp; Start with information such as your brochures, web content and emails to move the game to a more neutral setting.

#584 Home Court Advantage

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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