On Ep.59 of iPullRank's Rankable Podcast, Garrett Sussman hosts Will Critchlow, CEO of SearchPilot to discuss the topic “The Proper Way to Do SEO Testing”

Will Critchlow started the SEO consultancy, Distilled with Duncan Morris in 2005. They’ve been at the forefront of SEO split-testing methodologies and spun out the Optimization Delivery Network (ODN) platform SearchPilot (started in 2015).

Will’s a master at conducting split-test experiments, that can determine how changes to your website impact your rankings.

This week, Will Critchlow joined us to discuss the state of SEO split testing.

We also discussed:

• Different types of experiments you can conduct with SEO split testing

• What types of skills do you need to conduct an experiment

• The complexities of internal linking and why it's essential to SEO

• Building a Diversity and Inclusion program