A lot of B2B marketers worry about the wrong things when making a B2B video ad. They focus on the little things but ignore some of the major issues that will make a video ad successful. 

6 things that B2B marketers should start worrying about

1. How much money you have budgeted for paid media. 
2. The video ad length. It’s probably too long! 
3. What your customers think of your ads, not what your coworkers or friends think of your ad. 
4. Millennials are becoming (or already are) your B2B buyer, and they have different buying habits than previous generations. 
5. The long game. Video ads may take a long time to see results.
6. Everything after the video. What’s the video title, description, distribution plan, landing page, customer offer (and more)?