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Every production company hits that breaking point — too many shoots, not enough crew. The natural instinct is to hire more people, but that’s exactly what kills efficiency and profit.

In this episode, Den reveals how smart video business owners are using AI to systemise their workflows, eliminate admin bottlenecks, and scale up without adding headcount.

Here’s what you’ll discover:

• Why hiring more staff isn’t the solution
• Real AI workflows that save hours every week
• How to automate proposals, call sheets, and client comms
• The mindset shift from managing people to managing systems
• How lean teams are handling 20–30 shoots a month

If you want to scale smarter and protect your creative energy, this episode is your roadmap.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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Most video businesses don’t fail because of talent. They fail because they try to be everything to everyone.

If your positioning feels unclear, your website lists every service under the sun, and you find yourself chasing every type of client, you don’t have a sales problem. You have an identity problem.

In this episode, Den breaks down exactly how to fix your muddy messaging so you can attract clients who instantly understand your value. He explains how to define your signature offer, choose a single avatar, and position your business with the kind of clarity that commands higher prices and builds long-term trust.

You’ll learn how to:

• Identify your signature offer and package it for impact
• Choose one ideal client and build all messaging around them
• Separate brands cleanly when serving different markets
• Use the Lexus vs Toyota strategy to clarify positioning
• Understand why polarization attracts, not repels
• Position yourself as an external support for internal teams

By the end, you’ll have a clear action plan to go from being overlooked to being the obvious choice for your perfect clients.

Mentoring options : www.denlennie.com

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Working harder is not the fix. In this episode, I share the three systems that take a production company from 2 A.M. finishes to real freedom. We cover pipeline, operations, and positioning, plus the single mindset shift that unlocks scale.

You will discover:

• How to create weekly demand without chasing
• The Systems Stack that removes you as the bottleneck
• Why specialists are the safe choice for premium buyers
• A 90-day rollout to scale without burnout
• The mindset shift from freelancer to creative CEO

If you want a resilient business that grows when you take time off, this is your playbook. Subscribe and share with a mate who needs it.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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Are you losing clients to competitors who aren’t even as good as you?

In this episode, I reveal a simple Google My Business strategy that helped one video production company boost inbound leads by 40%, without spending a dime on ads. 

Most agencies miss this, but it can instantly make you visible to clients actively searching for your services.

Here’s what you’ll discover:

• Why your bare-bones GMB profile is costing you leads
• How to turn “services” into detailed “products” Google loves
• The posting rhythm that keeps you at the top of local search
• Why AI-powered searches now favor optimized profiles
• How one company went from invisible to top 3 results in 60 days

If your ideal clients can’t find you, your expertise doesn’t matter. 

Fix your GMB profile now and start attracting leads who are already looking for you.

👉 Subscribe for more strategies and visit denlennie.com
to see how we help agencies scale.

Mentoring options : www.denlennie.com

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At $250,000 a year and beyond, perfectionism is no longer helping your production company grow. It is the very thing keeping you stuck.

In this episode, I share how to flip perfectionism into your biggest growth lever, with real-world examples from companies that broke through revenue ceilings by reframing their approach.

You’ll discover:

• Why perfectionism stalls growth at $250K+ revenue
• How to calculate your true hourly rate and stop doing $15 tasks
• A simple framework to validate offers before building systems
• The key signs you’re stuck in the perfectionist trap
• How to redirect high standards into scaling, not stalling

If you are serious about scaling your production company past $500K, this conversation will show you where to focus.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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Are leads slipping through the cracks while you wait for proposals?

After working with 178+ video production companies doing $250K and above, I’ve seen the same pattern hold 90% back from scaling. In this episode, I share the exact pipeline system that turns chaotic lead management into predictable revenue.

Here’s what you’ll learn:

• The difference between inquiries, warm leads, and true opportunities
• Why most companies confuse activity with pipeline health
• How to nurture prospects without feeling “salesy”
• The principle of decision acceleration to get faster yes or no answers
• Real examples of members turning scattered spreadsheets into organized systems

If you can’t answer right now how many people are active in your pipeline, this episode will show you what’s missing.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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Most production companies hit a wall between $250K and $500K in revenue. They’re too established to compete on price but not big enough to win on reputation, stuck in what’s called the authority gap. The usual “hustle harder” approach of chasing leads and pitching only makes it worse.

In this episode, we explore the four-part farming system that helps production companies break through the $500K ceiling and build predictable, sustainable growth. You’ll learn how to:

• Focus on the right decision-makers instead of chasing everyone
• Deliver value-first insights that position you as a trusted partner
• Build a follow-up system that keeps relationships alive long-term
• Carve out authority by specializing in a niche, not competing on price

If you’re tired of the constant grind of pitching and want to create steady inbound opportunities, this episode is your roadmap to scaling with confidence.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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In this no-fluff solo episode, Den dives deep into how AI is reshaping the video production landscape—and why boutique creatives risk being left behind if they keep relying on talent alone.

The punchline? In today’s market, positioning beats talent.

You’ll hear why clients are increasingly drawn to perceived certainty, scalable systems, and strategic partners—not just slick reels or cinematic flair. If you’re stuck between $100K–$500K in revenue and wondering why cheaper, less skilled vendors are landing your dream clients, this episode is your wake-up call.

Key takeaways:

• AI is not the enemy—mediocre positioning is. Most video producers are using AI to “speed up,” but that’s not enough. You need to reposition yourself as a strategic advisor, not a faster executor.
• The boutique advantage. Smaller studios can move faster, educate better, and stake out high-value niches—but only if you act now.
• The new competitive threat. You’re not just competing with other creatives—you’re competing with tools, templates, and Maddie in marketing with a ring light and ChatGPT.
• What clients really want. They’re not shopping for video—they’re shopping for outcomes, certainty, and leadership. If they don’t “get” your value, they’ll default to DIY or cheaper options.
• Niching is non-negotiable. In 2025 and beyond, generalists will get lost in the noise. Your expertise must be clear, specific, and packaged into a value-driven offer.
• Be a category of one. Whether you become an “AI-Ready Brand Strategist” or a “Hybrid Content Partner,” the opportunity is to lead your niche—not follow the tools.

If you're ready to stop competing on price and start commanding premium rates, this episode is your blueprint. It’s not about more gear or talent—it’s about clarity, positioning, and seizing your first-mover advantage before it disappears.

🎯 Ready to lead in an AI-driven market?
Subscribe now or visit www.thevideomentors.com for coaching programs that help you scale your video business with strategy, not stress.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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“AI is coming for your job — and if you think it’s not, you’re kidding yourself.

But here’s the thing… while most filmmakers are sipping piña coladas on the beach, pretending the sea’s calm, I’m telling you,  there’s a tsunami coming.

In today’s episode, I break down exactly where AI can’t replace you — and more importantly, how to start using it now to gain a massive competitive edge.

If you want to be a first mover,  not a casualty,  this one’s for you.”

(And if you’re serious about future-proofing your business, hit subscribe  we’re just getting started.)

Mentoring options : www.denlennie.com

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Den addresses the elephant in the room after posting an AI-generated episode that fooled most of his audience. 

He breaks down why AI will disrupt the video production industry but won't replace it entirely, using the analogy of synthesizers in music - powerful tools that still require expertise to master.

Key insights covered:

• Why clients having AI tools doesn't threaten skilled videographers
• How to get ahead of the curve instead of hiding from change
• The biggest opportunity: using AI to handle admin and marketing tasks
• Why your feast-or-famine cycle exists (and how AI can fix it)
• The 3 Ds of business and the 7-hour, 11-touchpoint buyer journey
• Practical ways AI can work as your 24/7 virtual assistant

Den shares real examples from VBA clients who are already leveraging AI for content creation, lead generation, and business growth - without losing their human edge.

Podcast Description

AI disruption is here. Are you ready?

After posting an AI-generated episode that went largely undetected, Den dives deep into what this means for videographers and video business owners.

In this episode, you'll discover: 

✅ Why AI won't replace videographers (but will change everything) 

✅ The fatal flaw in thinking "this will never affect my business" 

✅ How to use AI as your 24/7 business development tool 

✅ Why you're stuck in feast-or-famine (and the AI solution) 

✅ Real strategies VBA clients are using to scale with AI

Don't get left behind. The videographers who embrace AI strategically will dominate the next decade. 

Those who don't... well, they'll be competing on price forever.

Ready to future-proof your video business? This episode shows you exactly how.

Subscribe for weekly no-BS strategies to scale your video business and join 100+ videographers already implementing these systems in the VBA community.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie