Manage Self, Lead Others: Emotional Intelligence and Leadership for Managers

#6: Millennials Changing B2B selling, with Matt Featherstone


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< 28:33 > Video version can be viewed here: https://www.brainpowertraining.com/Q&A-7-Millennial-Decision-Makers

Nina Sunday interviews Brainpower Training Selling Skills expert, Matt Featherstone.

Talking points include:

- What sellers need to know to influence millennial B2B decision-makers

- When making a buying decision, millennials prefer to self-educate

- Why it's crucial for a seller to avoid the ’telling’ trap

- How millennials are influenced and who do they take advice from?

- How to 'nudge' a millennial to know what they don’t know

Matt Featherstone BA (Psych), Cert. Adv. Facilitation Adult Lrning, Cert IV Training and Assessment is an experienced Facilitator in Sales, Key Account Management and Winning Tenders and Bids.

After nine years IBM, Matt was promoted to Senior Manager, Product Strategy. During five years at Telstra Business Services Group (Corporate) he became National General Manager. Subsequently, he joined another telco, Macquarie Telecom, then other tech startups.

If you'd like Matt Featherstone to work with your people for either virtual online or face-to-face (Sydney) sales training, he can be contacted through Brainpower Training Pty Ltd or [email protected] .



About Nina Sunday CSP


In the Manage Self, Lead Others podcast, Nina Sunday speaks with key experts from across the globe who share their insights in self-leadership and leading others, highlighting emerging trends since COVID.


A Certified Virtual Presenter, Nina Sunday present virtually internationally on workplace culture, productivity and communication. Her book, ‘Workplace Wisdom for 9 to thrive; proven tactics and hacks to get ahead in today’s workplace’ is a selection of the C-Suite Book Club. 

Invite Nina Sunday as a virtual speaker for your conference globally, or in-person in Australia, or to lead a one-day workshop or series. Visit https://ninasunday.com or https://www.brainpowertraining.com.au/signature-programs/

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Manage Self, Lead Others: Emotional Intelligence and Leadership for ManagersBy Nina Sunday

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