The Rise of the CEO Podcast. Why Leaders Are Turning to Podcasting to Build Their Brand and Influence.

[2:40] How podcasting helps CEOs control their message while building personal and corporate brands.

[3:19] The personal branding benefits for guests on podcasts, especially industry leaders.

[4:08] Podcasting’s ability to engage diverse audiences, including employees, partners, and customers.

[4:52] How podcasts inspire teams by communicating success stories, updates, and goals from leaders.

[5:32] Aligning the CEO’s personal brand with company values for authentic audience connections.

[6:01] The power of blending video with podcasts to create high-quality, engaging content.

[7:03] Private podcasting for internal communication and strategies for public vs. private podcasts.

[7:59] Strategic podcast planning, including audience reach, measurable calls to action, and conversions.

[10:25] Evolving calls to action and the concept of hyperlocal podcasting for businesses.

[11:13] Hyperlocal podcasting, targeting specific geographic areas with tailored, relevant content.

[12:25] Podcast advertising's geotargeting capabilities for supporting local commerce.

[13:04] Ad insertion strategies for monetization and how hyperlocal ads connect businesses locally.

[14:28] The significance of the C-suite Network’s 40 verticals for podcasting.

[14:50] Statistics on podcasting’s potential in North America, empowering leaders to embrace the medium.

[16:39] Encouraging listeners to start podcasting and refine their skills through consistent practice.

[16:52] How the C-Suite Network supports podcasters with hosting, promotion, and community resources.

[20:28] Key success factors for CEOs starting a podcast, including consistency and clear goals.

[21:34] Storytelling as a powerful tool for podcasting, creating connection and authenticity.

[22:21] How podcasts allow CEOs to showcase expertise while creating a direct line to their audience.

[23:02] How podcasts provide long-term value through on-demand accessibility and evergreen content.

===

ABOUT

KARL POST, Co-founder of the C-Suite Network

LinkedIn: linkedin.com/in/karlpost

Contact Karl Post: [email protected]

C-Suite Network: https://c-suitenetwork.com/

===

ABOUT PODCAST HOST, NINA SUNDAY

"Download Nina Sunday's book a free chapter titled, Lead From The Front, an insightful deep dive into effective leadership.

Grab your free PDF here < https://www.ninasunday.com/workplace-wisdom-lead-from-the-front >

To learn more about Nina Sunday’s face-to-face and live online training programs in People Skills, visit: https://www.brainpowertraining.com.au/signature-programs/

Edited by Talan McAnulty

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Bruce has a unique approach to handling performance conversations to foster accountability. His method is a game-changer for addressing behaviour with a less than positive impact on building a positive workplace culture.

An eye-opening moment? Bruce's perspective on "avoiding conflict leads to resentment." This hit home, especially with a personal story shared about an office restructure to avoid a difficult conversation.

But it's not all about challenges - we also explored the power of gratitude in leadership.

The discussion on the "paradox of generosity" was truly enlightening and has already changed how I approach my team interactions.

Key takeaways that left me inspired:

• The magic of being "more curious, less critical" 🧠

• Practical tips for addressing workplace behaviour effectively

• Strategies to combat cynicism and reframe negative mindsets

If you're a leader looking to level up your communication skills and team dynamics, this episode is a must-listen. 🚀Find the "Manage Self, Lead Others" show on your favourite podcast app - trust me, it's worth every minute.

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Marketing expert, International keynoter, TEDx speaker, Gina Balarin is author of "The Secret Army: Leadership Marketing and the Power of People".

TALKING POINTS

[2:57 - 4:32] "What do you mean, treat them as human beings? What's NOT treating them as a human being?"

[4:33 - 4:53] "What is the problem? The attitude of a manager - "I'm paying you to do the job you're paid to do; you don't need to know the big picture"?

[5:16 - 5:42] It's up to a manager to shine a light on a sense of progress, "Last year, you could only do this, but now look what you're doing!"

[7:14 - 7:30] "Why do people buy things?"

[8:57 - 9:12] "What story turns a prospect into a customer?"

[11:12 - 11:23] "Origin stories . . . Is it more important for team members working in the business vs. with prospects to turn them into customers?"

[13:08 - 13:28] "When you talk about managers inviting team members to tell stories and managers capturing stories, have you any advice for our listeners?"

[16:50] Nina: Asks why senior managers don't tell more stories.

[16:53 - 17:26] Gina: Suggests fear and ignorance might prevent senior managers from storytelling. Leaders often rely on logic and numbers, though storytelling is powerful.

[17:28 - 17:44] Nina: Highlights that decisions are often made emotionally, not just logically.

[17:44 - 18:15] Gina: Explains how senior leaders focus on stats and profits, often undervaluing storytelling. Successful case studies mix facts with narrative.

[18:16] Nina: Asks for a one-minute example story.

[18:21 - 19:33] Gina: Shares a story about process improvement in a company, illustrating the importance of blending numbers with human stories.

[19:34 - 20:05] Gina: Emphasizes the importance of starting with numbers and weaving them into a story for impact.

[20:06] Nina: Asks for suggestions on using content creation as a team-building exercise.

[20:15 - 21:25] Gina: Shares a story about creating a collaborative project, “Recipes for Customer Success,” which brought a team together creatively.

[21:26 - 22:08] Gina: Explains how metaphor and creativity made the project engaging, using icons like spoons and ladles instead of traditional visuals.

[22:08 - 22:21] Nina: Adds the idea of using a metaphor like a river cruise to connect case studies.

[22:23 - 22:49] Gina: Highlights the value of integrating customer success stories into every piece of communication, from testimonials to case studies.

[22:49] Nina: Mentions the potential of showcasing customer stories on a company website.

[22:54 - 23:23] Gina: Confirms the importance of displaying customer success stories across all communication channels to build trust and credibility.

===

ABOUT GINA BALARIN

For a FREE chapter from "The Secret Army: Leadership, Marketing and the Power of People".

https://www.verballistics.com.au/

LinkedIn: https://www.linkedin.com/in/ginabalarin/

===

ABOUT PODCAST HOST, NINA SUNDAY

Download Nina Sunday's book a free chapter titled, "Lead From The Front", an insightful deep dive into effective leadership.

1.   Why “People Don't Quit Companies; They Quit Managers.”

2.   The 8 Good Behaviors of a Manager.

3.   Lead From the Front to Motivate Your Team.

Get your free PDF here < https://www.ninasunday.com/workplace-wisdom-lead-from-the-front >

===

Learn more about Nina Sunday’s in-person and live online training programs visit: https://www.brainpowertraining.com.au/signature-programs/

===

Nina helps people launch their own podcast or be invited as a podcast guest.

"I help you master interview and on-camera skills, to elevate your Executive Presence online.

If you want me to unpack your uniqueness and review your Authority Positioning and better stand out, you can grab a convenient time here

< https://www.brainpowertraining.com.au/calendar/ >

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John Kennedy is a process efficiency consultant turned brain coach in applied neuroplasticity to help people achieve peak performance.

John Kennedy's brain training method increases mental and cognitive agility. The secret is rewiring brain connections for faster thinking speed, improved focus memory and faster, better

decision making.

Early in his career, John Kennedy was a Project Rescue specialist before collaborating with the US military to support elite military units including pilots, snipers and navy seals. John now helps leaders and teams exceed their performance expectations, resulting in fast unparalleled

results.

John Kennedy's online course is a once a week video module, then spending 10 minutes a day doing the process.

Visit: https://braintraining.learnworlds.com/course/combat-brain-training

Use coupon code – NINASUNDAY -  for listener discount.

What Nina Sunday says about John Kennedy's brain training:

“I trialled using John Kennedy’s brain training process just before a podcast episode with

repeat guest, Dan Silberberg. At discussion end, Dan confided that this episode

was the best we’ve ever done. The conversation was “like butter” (i.e. super

smooth and effortless).

"I now do John Kennedy's brain training before every podcast episode to give me that extra mental sharpness; only takes 90 seconds.

“Recently I had an “oh no” feeling, faced with having to go through a client contract of 14 pages before signing it. I did John’s brain training process and felt more empowered to read, understand and get through it. And yes, didn’t miss picking up a requirement that shouldn’t have been there.”

CONTACT JOHN KENNEDY

Website: https://braintraining.learnworlds.com/course/combat-brain-training

Use coupon code NINASUNDAY for discount.

LinkedIn: https://www.linkedin.com/in/kennedycg/

Dan Silberberg episode: Ep144

‘’The Multi-dimensional Leader’’ https://megaphone.link/CSN6714416428

ABOUT PODCAST HOST, NINA SUNDAY

To learn more about training programs in your workplace with Nina

Sunday (or one of her experienced Facilitators from Brainpower Training Pty

Ltd) in Australia Pacific, visit:

https://www.brainpowertraining.com.au/signature-programs/

To visit Nina Sunday's speaker site for global in-person speaking

bookings visit: https://www.ninasunday.com/

Connect with Nina Sunday on LinkedIn HERE: https://www.linkedin.com/in/ninasunday/

To subscribe to Nina Sunday's personal blog go to https://www.brainpowertraining.com.au/ and scroll to bottom of page to register.

NINA SUNDAY SERVICE OFFER

Are you an expert looking to establish yourself as a Thought Leader by showcasing your expertise on camera with a professional video conversation with an experienced interviewer?

Youi can use a video interview as a link on your CV for a job application, to embed on your website, to post on social media, or to publish on one of our podcasts.

Nina Sunday’s talent is highlighting her guests' strengths, helping them shine and present their best selves. Here’s a link to Nina Sunday's calendar to book a free discovery session

https://www.brainpowertraining.com.au/calendar/

or email [email protected] for details.

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Dan Silberberg talks about the Multi-dimensional Leadership.

[10:00] If we are in an ecosystem and with peer to peer accountability, we are self-managed. We discover more unknown, unknowns. We uncover more unconscious biases.

This is the way we've always done it. I've been here longer. This is how we do everything. Once you corporatized me, you've lost the genius that you hired.

[21:51] To view the Slideshow go HERE:

[37:51]

"And when I start to see the brilliant genius and gift in others, guess what? I get to see it in myself. Exactly. And now I can also we all experience, this is the collective that I believe is missing in the world of zero sum game.

"That's the three-dimensional world - I win, you lose, I get promoted. You don't.

This is a whole different way of acting. And so I think it's, it's really important. And then the other part of it is that we will work with you on your business issues.

"So coming out of global billion dollar publicly traded multinational companies having done global turnarounds of brands, having done five start-ups, having a tech background with EDS and oracle, having a consulting background in Mckinsey methodology and a T Carney. I've seen a lot of movies, but then we also have other people who come in with business expertise that you get the benefit of.

"So it's a very dynamic um environment.

"So that's one council and the other council that I have is what I'm calling the leader operating system. And this is where we work with vice presidents, managers, directors, people who aspire to the C suite.

TO CONTACT DAN SILBERBERG

https://entelechy.ai/product/leader-council/

https://entelechy.ai/contact/

https://pages.c-suitenetwork.com/the-leader-council

ABOUT PODCAST HOST, NINA SUNDAY

Connect with Nina Sunday on LinkedIn HERE: https://www.linkedin.com/in/ninasunday/ You can suggest a guest, ask a question, make a comment.

To subscribe to Nina Sunday's personal blog go to https://www.brainpowertraining.com.au/ and scroll to bottom of the page to register.

To visit Nina Sunday's speaker site visit: https://www.ninasunday.com/

You can request a proposal for Nina Sunday to speak at your conference Australia Pacific and globally on either:

To learn more about face-to-face training programs in Australia Pacific, visit: https://www.brainpowertraining.com.au/signature-programs/

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Most startups fail not because of a bad product, poor timing, or mismanaged cash, but because of people problems: conflicts over strategy, decision-making, and team culture. Even the smartest entrepreneurs have been derailed by soft problems:

•         How do you fire a loyal friend who’s not up to par?

•         How do you motivate your team to give their all?

•         What happens when egos and emotions overpower facts and reason?

Martin Gonzalez co-authored ''The Bonfire Moment'' with Josh Yellin; the book launches today. https://amzn.to/3UYnMPQ

To view this episode on YouTube go HERE: https://youtu.be/qOTcFbJEyeA

To visit the YouTube channel go HERE: https://www.youtube.com/@manageselfleadotherspodcast?sub_confirmation=1

===

7 key strategies are cornerstones of The Bonfire Moment

feedback structure:

1 Treat people like volunteers

2 Protect the team from distractions

3 Invite disagreement

4 Minimize unnecessary micromanagement

5 Preserve interpersonal equity

6 Keep pace with expertise

7 Overcome discouragement

===

4 TRAPS –

The trap of Speed

The trap of the Inner Circle

The trap of the Maverick Mindset

The trap of Confidence

Why maverick ideas can lead startups into trouble?

What are the 6 most common maverick beliefs?

1. The myth of equal equity: Co-founders should receive equal equity in return for equal commitment and equal contributions.

2. The myth of shared command: Power and decision-making should be shared equally among cofounders.

3. The myth of scaling without hierarchy: Layers of management should be avoided as the company grows, because they create bureaucracy and slow progress.

4. The myth of structural harmony: Disputes between functional roles represent a failure point that should be fixed.

5. The myth of conflict-free growth. A strong culture should be able to minimize or even prevent

all interpersonal conflict, even as the team grows.

6. The myth of sustained heroics: Heroic extra effort is necessary for the long

haul, not just during the startup’s earliest months.

The Bonfire Moment workshop has proven effective with hundreds of teams of all sizes around the world—from the smallest startups to large organizations—significantly improving their cohesion, focus and effectiveness.

ABOUT MARTIN GONZALEZ

Martin Gonzalez is co-founder with Josh Yellin of Google’s Effective Founders Project, a global research program using people analytics to uncover what makes the best startup ‘’founders’’ succeed.

https://blog.google/outreach-initiatives/entrepreneurs/effective-founders-project/

A frequent lecturer at Stanford, Wharton and INSEAD  on organization design and people analytics, Martin has been at Google for 10 years and currently is a principal of organization and talent development, shaping team culture.

Qualified in organizational psychology and behavioral science at Columbia University and London School of Economics, Martin co-authored with Joshua Yellin the brand new book, The Bonfire Moment.

ABOUT PODCAST HOST, NINA SUNDAY

To learn more about face-to-face training programs with Nina Sunday or with a Brainpower

Training Facilitator in Australia Pacific, visit:

https://www.brainpowertraining.com.au/signature-programs/

To visit Nina Sunday's speaker site for global in-person speaking bookings visit: https://www.ninasunday.com/

Connect with Nina Sunday on LinkedIn HERE: https://www.linkedin.com/in/ninasunday/

To subscribe to Nina Sunday's personal blog go to https://www.brainpowertraining.com.au/ and scroll to bottom of the page to register.

Nina Sunday helps leaders build their personal brand with a professionally recorded interview to legitimise your message to the team, promote your personal brand or to add to your CV.

Here’s my calendar to book a free 15-minute conversation:

https://www.brainpowertraining.com.au/calendar/

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AI's next inflection point is from employee experimentation to organizational transformation.

This episode is with CEO and industry expert, Michelle Tinsley.

You can watch the YouTube video here: https://youtu.be/6RbqomCkCfw

TALKING POINTS

[1:39] What do you find teams are not doing that they should be doing with AI implementation?

[5:51] How can organizations benefit by becoming early adopters, and how can they use that expertise to become industry role models?

[6:38 ]How do you address customer complaints about stock shortages when managing multiple warehouses across the country?

[8:53] Who is the right person in my company to speak with your team for an assessment?

[9:15] How can we get in touch with you?

[10:50] A lot of times we're brought in by the CEO or the COO because they see where

productivity can be gained. They have that owner's philosophy of, I've got to

transform my company or I won't be here in 4 to 6 years.

[11:09] What are the challenges when businesses store their data in the cloud?

[11:16] How does a modern cloud architecture, such as a centralized data warehouse, make accessing data easier?

Are the APIs ready to be tapped into, or do new secure portals need to be created to access the data?

Do we have to create secure APIs to get out the data?

[11:46]

Can I just share with you a quote by Seth Godin.?

‘’AI is the biggest change in our world since the invention of electricity, a bigger change than the internet. If you're not using it for half an hour a day, you don't understand. You should. You need to put it on your calendar and go use it. Let that sink in for a moment.’’

[14:55] One of the tactics for innovation is to identify the top 20% of constraints hindering

progress, the roadblocks. If you were going to consult with somebody from an

organization, what would be the first question you would ask them?

What are your pain points? Where are you losing yield? Where are you losing time?

[15:58] How might fear prevent people from moving forward thinking that AI is going to

replace them?

[20:01] Let's close with another case study to the listener visualize what it is we can do to

be in alignment with the AI revolution.

===

ABOUT MICHELLE TINSLEY, CEO,

Sciata

LinkedIn: https://www.linkedin.com/in/michelle-tinsley/

Sciata  https://www.sciata.com/

https://www.linkedin.com/company/sciata/

Sciata brings more than a decade of experience providing

specialists and custom software and analytics to accelerate change within

organizations.

===

ABOUT PODCAST HOST, NINA SUNDAY

To learn more about face-to-face training programs with Nina Sunday or one of the

experienced Facilitators from Brainpower Training Pty Ltd in Australia Pacific, visit:

https://www.brainpowertraining.com.au/signature-programs/

To visit Nina Sunday's speaker site for global in-person speaking bookings visit: https://www.ninasunday.com/

Connect with Nina Sunday on LinkedIn HERE: https://www.linkedin.com/in/ninasunday/

To subscribe to Nina Sunday's personal blog go to https://www.brainpowertraining.com.au/ and scroll to bottom of the page to register.

Nina helps people launch their own podcast. Get personal coaching from Nina Sunday. I'll help you master interview and on-camera skills,

Here’s my calendar to book a free discovery session:

https://www.brainpowertraining.com.au/calendar/

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Guest, Mark Victor Hansen, is one of the world's most respected Thought Leaders known globally as the Ambassador of Possibility. Co-author of 'Chicken Soup for the Soul', the book series was translated into 43 languages, published in over 100 countries and 500 million copies sold worldwide. Ask! The Bridge From Your Dreams To Your Destiny (2021) is his latest book.

Mark was turned down 144 times trying to get his book published and kept going when others told him it would never work.

Mark is glad he held fast to principles of perseverance, excellence, and belief in oneself that allowed him to create extraordinary achievements in his life.

According to Mark Victor Hansen, "Your dreams become your destiny when you learn the secret art of asking."

Most people have beautiful dreams deep inside—the things they would like to have, the relationships they’d love to enjoy, and the wellness and well-being that would help them express their best, in every way. But often those dreams lie buried inside us, hidden by fear or unworthiness or a lack of awareness of what could be.

Asking is the language to which the Universe can deliver a solution, understanding, illumination, or plan. You were born with a destiny. Your job is to discover it.

Once you begin to practice the art and science of asking to discover your destiny and start to move toward it, you can manifest innumerable blessings for yourself and others.

This isn’t a complicated process; in fact, it’s a simple gift that lies dormant within you. Once you learn to access that gift, everything changes for the better. 

Ask! helps you access your hidden dreams and reveal them to be recognized and fulfilled in miraculous ways.

You matter. The world needs you to find your destiny and live it. This book is your guide. Start crossing the bridge to your destiny today!

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