We here at Umault recently ran a video campaign for ourselves (yes, we practice what we preach). As our launch date approached, we made a checklist of all the things to do and check before hitting “go.” We found it very useful, and thought you might too.

We’d like to share our secrets.

Listen to the episode for a break down of the key steps you should take before your next campaign, or read the full checklist on our website.

Wondering what videos we ran to advertise ourselves? 

The direct spot that performed best on paid: https://youtu.be/VCPGMjCW0is

The clever parody that performed best on organic: 

https://youtu.be/I2SeBj6R-mc