Before you hop over to google “video production [insert city name here]” to make a video for your business, there are several essential items you should have ready.

The 6 things you should do before hiring a video production company

1. Identify your goals, objectives, and audience

2. Know your budget

3. Know your timeline or in-market timing

4. Develop a distribution plan

5. Have your script and storyboards ready

6. Have your internal team lined up and ready for approval

Details from each of these six items will give you confidence in the process and inform decisions that you and your video production company will make every step of the way. The distribution plan, for example, tells the video production company if they need to shoot with vertical Instagram Stories in mind, or whether space should be left for baked-in closed captions. Without a detailed plan, you may be in for expensive changes after production.

You might be with me on items 1-4 in our list, but I wager that you raised your eyebrows at number 5: Have your script and storyboards ready. 

Doesn’t a video production company do that? Maybe, but they probably shouldn’t.  

For a full breakdown of each of our six items, listen to the podcast, watch the video, or read the transcript below. If you need help creating any of these things, consider engaging a creative agency. I know a good one that specializes in video.

Watch this episode on YouTube and read more on our website.