We’re going to come out and say it: All B2B videos have the potential to be cool. Yes, every one. All testimonials, all explainers, all B2B ads — they can all be cool if you put in a little extra effort.

In this episode of “Death to the Corporate Video,” Guy and Hope share six tips for how to make your B2B videos cool.

How to make a B2B video cool

1. Get rid of details. 
2. Make it shorter. 
3. Production design. Make it look cool. 
4. Embrace weirdness. 
5. Be aware of your creative immune system. Don't let it reject things that are new. 
6. Elevate with texture and cool accessories.

For more on each tip, listen to the full episode or read the transcript below.

Learn more about Guy, Hope and Umault at umault.com