The final layer of Quirk Advertising is ads. If you have the core of the company working together to clearly share your message across multiple platforms with good, supportive content, you can maximize your reach by incorporating ads.

The third layer of Quirk Advertising is content marketing. Building content and visuals helps support the first two layers and brings everything together.

Website, local SEO and email marketing are the second layer of Quirk Advertising. In today's episode, James explains why each of these aspects is critical in business.

Story and clarity of why is the foundation of Quirk Advertising. When you come on with us we figure out what you're trying to say and make it very clear and simple to understand, and we communicate the same way in return.

We don't think you can truly reach others with your products or services if you don't truly know yourself as a person and as a leader. Having the act of self-awareness will drive your team and how effective you are in helping others reach their goals.

Believe it or not, some of it can wait until tomorrow or until next week or perhaps you need to delegate tasks. When you're a startup or a small business you feel like you have to do everything, so in this episode James gives encouragement from the overwhelm of "right now."

Who is your client and your demographic? Knowing who you're targeting will help you frame how you build your business. Once you know this information you can ask specific questions to ensure they're a good fit for your business.

No matter what size company you run, you will have a sales process. A sales process determines whether the client will say yes or no. Having a simple and clear sales process increases your chances of making the sale. Make the process to say "yes" easy to help grow your business and to help your client accomplish their goals faster.

You might be really good at posting on social media. You have great pictures, great captions and you post regularly across different platforms. But half of what you do is interacting with your followers. Don't miss out on interaction just because you're posting because the best part of the community is interacting.

Today, guest speaker Bill Leckie of Strongbridge Group recaps this week's podcasts on four questions that matter when making a change in your business, organization or team.