B2B Sales Trends

60. Turning Sales Plans Into Outcomes


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Brian North, VP of Strategic Partnerships at Hearst, joins Harry Kendlbacher to unpack the challenge many sales leaders face: closing the gap between strategy and execution.
They talk about what it really takes to move big, complex sales organizations toward results — from aligning teams around a shared goal to building repeatable habits that drive performance.
In this episode:
- How to make sure strategic plans actually lead to action
- Why clarity, consistency, and accountability matter more than ever
- Lessons from leading cross-functional, cross-industry teams
- What top performers do differently to build momentum and trust
This one's for anyone responsible for driving execution across a sales org — no matter the industry.
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B2B Sales TrendsBy Global Performance Group

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