This week, I’m joined by Jeffrey Shipley, cofounder of TONIC Site Shop. In this insightful, vulnerable discussion, we cover effective website design, and Jeffrey shares practical action steps to create a website that effectively communicates your brand and converts.

My favorite part of this interview? His story. We discuss mistakes and lessons learned along his entrepreneurial journey cofounding TONIC Site Shop and building it into the wildly successful company it is today. Plus, we pull back the curtains on our businesses to explore working within one’s zone of genius, and the power of entrepreneurship and choice.

(I teared up while interviewing Jeffrey for this episode. Our conversation is that powerful!)

Whether you’re looking to revamp or refresh your site, or want to listen in on two entrepreneurs sharing the hard and great stuff, you won’t want to miss this episode!

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Get to know Jeffrey