Non-technical founders, this one’s for you. In this episode, Gregg-Brooke Koleno sits down with Nelly Yusupova—seasoned technologist, fractional CTO, and founder of TechSpeak—to demystify building scalable products without wasting time or money. Nelly shares her journey from first-generation immigrant with zero tech exposure to leading engineering teams and teaching thousands of entrepreneurs how to “speak tech,” set clear processes, and lead with confidence.

You’ll hear:

• How learning the language of tech transforms your ability to lead teams and vendors

• The costly pitfalls non-technical founders face—and the process discipline that prevents them

• A leadership moment that proves culture > “star performers,” plus why no one should be a single point of failure

• Nelly’s “AI Ladder”: moving beyond tidy prompts to strategic automations and AI agents that actually save hours

• Why process mapping comes before AI—and how action beats perfection every time

Nelly also previews her upcoming AI cohort on automations and agents.

https://www.techspeakforentrepreneurs.com/