Why you should listen

1. Learn why tech isn’t the real reason outbound fails—and how messaging rooted in insight changes everything.
2. Discover how to craft Permissionless Value Propositions (PVPs) that prospects want to read before they know your name.
3. Understand how to guide clients beyond tools like Clay and Apollo and into high-impact GTM strategies.

If your clients aren’t getting results from outbound, the problem isn’t the tools—it’s the messaging. In this episode of the Paul Higgins Podcast, I speak with Jordan Crawford from BlueprintGTM.com, who shows us how to flip the script on outbound by building data-backed messages that resonate. Jordan shares how vertical SaaS companies are generating replies by engineering relevance at scale, structuring insights into high-value messages, and rethinking personalization entirely. Whether your clients use Salesforce, Zoho, HubSpot or another CRM, this episode will help you position your services as a growth driver—not just a tech install.

About Jordan Crawford

Jordan Crawford is an advisor at companies like Clay and Tennr, and works with startups to help them design data-driven messages that are independently valuable to their prospects for vertical SaaS companies.

Resources and Links

• Blueprintgtm.com
• Cannonballgtm.com
• Cannonballgtm.substack.com
• Jordan's LinkedIn profile
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