In today’s episode of Daily Influence, Brian explores one of the most underestimated tools in leadership and human connection: the apology.

Rooted in The I in Team Series and strengthened by the S.M.A.R.T. framework, a genuine apology becomes more than an admission of fault—it becomes a strategic act of responsible influence.

Brian breaks down how accepting responsibility restores psychological safety, how meaningful repair strengthens relationships, and how intentional realignment brings teams back to shared purpose. When done well, an apology shifts influence from reactive to intentional, turning moments of conflict into opportunities for growth and unity.

Your influence is constant—make sure it reflects integrity, humility, and accountability.