In episode 61, Brad and Scully discuss the psychology behind video and marketing. In addition, they examine the unusual relationship between social media and SEO; and the art of email personalisation. This episode’s commonly asked school marketing question looks at how to use inbound marketing to reach your niche market. This week’s school marketing example: 16 tips for a memorable open day. The rants and raves segment looks at a principal who is taking his former marketing director to court over a Twitter account.

This week’s links:

Web psychology and video: An interview with Nathalie Nahai

http://wistia.com/blog/interview-nathalie-nahai

How do you see me? video

https://www.youtube.com/watch?v=YhCEoL1pics

Understanding the unusual relationship between social media and SEO

https://contently.com/strategist/2016/03/31/understanding-unusual-relationship-social-media-seo/

Are pages from social media sites ranked differently? – Matt Cutts video

https://www.youtube.com/watch?v=udqtSM-6QbQ

‘Dear first name’ is not good enough

https://www.marketingmag.com.au/hubs-c/dear-first-name-is-not-good-enough-veronika-birnkammer-personalisation/

How to use inbound marketing to reach your niche

http://info.imageseven.com.au/school-marketing-blog/how-to-use-inbound-marketing-to-reach-your-niche

16 tips for an open day to remember

http://marketingadviceforschools.com/4/post/2015/09/how-to-make-an-open-day-to-remember.html

Principal takes Twitter critic to court over ‘savage campaign’

http://www.educatoronline.com.au/news/principal-takes-twitter-critic-to-court-over-savage-campaign-213841.aspx