The B2B Playbook

#61: Be Seen Analysis - How A Small B2B SaaS Company Is Using Paid Ads On LinkedIn - Paperturn


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The final analysis episode of the season!

Does the framework always apply?

What does it look like to make the correct adaptation to your brand?

How deep do you need to go to really understand your dream customers?

These additional questions to the framework are what we’re hoping to show practical examples for during these analysis episodes.


We hope we can show, not tell!


Tune into this week’s episode for more!


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The B2B PlaybookBy Kevin Chen & George Coudounaris

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