<p> Market research can require a significant investment and it is vital for businesses to see a return in terms of business growth. In this episode, B2B International's Tom Percival and Simi Dhawan discuss how to ensure B2B market research is strategic and actionable.</p>

Market research can require a significant investment and it is vital for businesses to see a return in terms of business growth. In this episode, B2B International's Tom Percival and Simi Dhawan discuss how to ensure B2B market research is strategic and actionable.

#61: How to Ensure B2B Market Research is Strategic and Actionable

The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top.

Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today.

Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more.

Subscribe today for your monthly dose of exclusive insights from the b2b market experts.

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Marketing

The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.

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#61: How to Ensure B2B Market Research is Strategic and Actionable

#61: How to Ensure B2B Market Research is Strategic and Actionable

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