In this episode of 'The Singles,' we explore a range of exciting topics, from analyzing American Eagle's controversial Sydney Sweeney ad to uncovering the growth behind the British Grand Prix. We also delve into Lavazza's heartwarming coffee campaigns and discuss the unpredictable virality of internet sensations, including the 'Ibiza Final Boss.' Get ready for data-backed insights, hilarious moments, and a whole lot of marketing wisdom. Don't forget to like, share, and review to help us reach more listeners in the ever-changing podcasting landscape. Tune in now for an unmissable episode!

03:12 American Eagle and Sydney Sweeney Controversy

15:38 British Grand Prix and Formula One Insights

23:45 Lavazza's Emotional Coffee Campaign

29:10 Cultural Moments and Reactive Marketing

35:35 Jet2 Holidays and Brand Perception

Find the hosts:

• Jasper: https://www.linkedin.com/in/jasperskinner/
• Dan:https://www.linkedin.com/in/dan-fleming-a15854118/
• Conor: https://www.linkedin.com/in/conorbyrne/

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The RealReal has become the world’s largest authenticated luxury resale platform — with 38 million members, over 40 million items sold, and a brand people can’t stop talking about. But how did they get here? And why are they winning the luxury resale game while so many others fade out?

In this episode of That’s What I Call Marketing, Caroline shares the creative strategies, brand values, and bold moves that have propelled The RealReal to the top. From her start in luxury hospitality at Ritz-Carlton to leading marketing for one of fashion’s most disruptive players, she reveals what it takes to build trust, scale a community, and stand out in a crowded market.

Inside this episode:

💥Values as a competitive advantage – The gold standards from Ritz-Carlton that still shape Caroline’s leadership today.

💥Campaigns that cut through – If You Love Me, Let It Go and Ask Yourself What’s Real, and why the insights behind them matter.

💥Going where you’re invited – Why Substack became an unlikely but powerful growth channel.

💥Creators done differently – Letting influencers tell the story in their own way.

💥Authenticity in the age of counterfeits – How The RealReal tackles trust head-on in a market flooded with fakes.

💥 The future of resale – Growth, expansion, and why personal style beats algorithms.

Whether you work in marketing, luxury, or sustainability, this episode gives you a behind-the-scenes look at how a brand can win by being clear on its values, obsessive about experience, and bold in its creative choices.

📌 Subscribe for more conversations with marketing leaders.

2:12 – Caroline’s career path: from consulting to luxury hospitality

3:09 – Gold Standards: the Ritz-Carlton values that shaped her approach

4:36 – Bringing hospitality mindset into The RealReal’s DNA

5:20 – The RealReal’s mission: sustainability, access & personal style

6:20 – Building a member-first community in a resale marketplace

7:00 – Going where you’re invited: why The RealReal invested in Substack

8:05 – Meet “The Real Girl”: storytelling meets resale market insights

8:42 – Campaign spotlight: If You Love Me, Let It Go – giving customers permission to sell

10:37 – Tackling counterfeits with Ask Yourself What’s Real

12:52 – Inside the creative setup: in-house team & trusted agency partners

14:12 – Shifting from bottom-funnel to full-funnel marketing

15:06 – Creator partnerships: letting influencers tell the story their way

18:39 – Why trust matters more than follower count

20:09 – AI, search, and keeping cultural fluency at the core

22:56 – Why customer experience is still the ultimate growth driver

23:10 – Future of The RealReal: growth, stores & personal style journeys

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In this captivating experiment, we bring together ChatGPT and Claude to channel the thoughts and strategies of renowned marketing experts Mark Ritson, Byron Sharp, Scott Galloway, and James Hurman. This episode dives deep into hotly debated marketing principles such as segmentation, targeting, and positioning, the myth or necessity of differentiation, and the optimal balance between brand building and performance marketing. From exploring whether traditional marketing models are outdated to discussing the importance of mental availability and brand distinctiveness, ChatGPT and Claude provide unique perspectives by embodying famous thought leaders. You'll hear strong arguments on both sides, including detailed strategies for brands with limited budgets and insights on how AI is transforming the world of search. Is differentiation essential, or is distinctiveness the key to brand success? Should marketers focus on broad reach or targeted campaigns? How will AI reshape the landscape of consumer interactions and search? Join us as we address these questions and more in a compelling AI-driven debate. Don't miss the chance to see which AI delivers a more convincing argument and what real marketing heavyweights might think of their digital counterparts. Share your thoughts on who you believe was the better debater—ChatGPT or Claude? Tune in to find out.

00:00 – Intro: Robots Debate Marketing

00:47 – Why this matters

01:32 – Meet ChatGPT & Claude

02:22 – STP: Outdated or essential?

02:52 – Differentiation vs Distinctiveness

03:46 – Reach or segments?

04:29 – What should small brands do?

05:16 – Budget advice: Claude vs ChatGPT

06:49 – Do great brands advertise?

08:01 – Galloway vs Hurman

09:20 – What to tell a CFO

10:45 – Are you contradicting yourself?

11:52 – Innovation vs advertising

12:23 – €1M plan for challenger brands

13:49 – Fame first, clicks second

14:44 – How AI changes search

15:56 – If you're not in the model, you don't exist

16:24 – Final thoughts

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What does it really take to bring brand into the boardroom—and keep it there?

In this episode of That’s What I Call Marketing, I sit down with Matt Herbert, co-founder of Tracksuit, for a conversation that moves fast—just like the rocket ship he’s helping build. We talk Series B funding, global expansion (from Bondi to Brooklyn), burnout, brand belief, and why Tracksuit is obsessed with making brand tracking a business conversation, not just a marketing one.

If you're trying to bridge the gap between marketing and the C-suite, or building a brand with B2B swagger, this one's for you.

03:10 – The Series B journey: months in the making

04:30 – How Tracksuit scaled intentionally (and why they waited)

06:20 – Lessons from cracking the US market

08:15 – Why agencies matter to Tracksuit's model

09:35 – Brand health: When awareness is high but trust is low

11:05 – Airbnb, Hilton & what brand data reveals

12:25 – Making brand a boardroom conversation

13:45 – What the C-suite really needs to hear from marketing

15:20 – Instacart's 3-year journey to full-funnel marketing

17:10 – Don’t convince—connect: Learning to speak CFO

18:45 – Brand building for B2B: How Tracksuit lives its own advice

20:00 – Scaling culture without losing yourself

21:50 – Hiring right: From whiteboards to value systems

24:00 – Growing internationally without losing local nuance

26:15 – Why localisation is more than just translation

27:45 – The burnout no one sees: Leading through the scale-up phase

30:00 – Connection, clarity, courage: The Tracksuit leadership triangle

31:20 – Making market research aspirational (yes, really)

32:30 – Final thoughts: Doing serious work, without taking yourself too seriously

🎙️ Guest:

Matt Herbert, Co-Founder of Tracksuit

🎧 Host:

Conor Byrne

Liked the episode?

Drop a comment, hit like, and share it with someone who still thinks brand is just a logo.

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Welcome back Dan and Jasper from Tracksuit to dive into some of the most impactful stories and trends in the marketing industry.

Our discussion kicks off with a recap of the Cannes Lions International Festival of Creativity. We highlight some standout campaigns, starting with Dove’s 'Real Beauty' campaign developed by Ogilvy New York with Pinterest. This campaign won the Grand Prix in Media for its bold stance against AI-generated beauty ideals and its reaffirmation of Dove’s long-term commitment to showcasing real, untouched women. We dive deep into how this campaign has driven trust and relatability among consumers, backed by Tracksuit's data.

We then shift our focus to Telstra, Australia’s leading telecommunications company, and its 'Better on a Better Network' campaign. This campaign, which won the Film Craft Grand Prix at Cannes, features unique Australian storytelling through 26 stop-motion films. Despite challenges around service quality and pricing, Telstra’s strong brand funnel metrics showcase its resilience and category leadership.

Next, we discuss the controversy surrounding the Brazilian campaign by Consul, which won the Creative Data Lions Grand Prix but later faced scrutiny for using AI to falsify results. We explore the implications of this incident and discuss Cannes’ response with new Global Integrity Standards set to ensure accountability in future submissions.

Moving to the US market, we analyze the competitive landscape of online food delivery services, focusing on Uber Eats and DoorDash. We examine how Uber Eats is striving to close the gap with DoorDash by building emotional connections and trust with consumers through creative campaigns like 'Football is for Food.'

Lastly, we dive into the role of AI in marketing, including AI-driven influencer strategies. We explore how AI is transforming influencer marketing from predictive analytics to performance optimization, while also stressing the importance of maintaining authenticity and human connection.

Whether you’re a marketing professional or a brand enthusiast, this episode offers valuable insights backed by data to help you stay ahead of the curve. Don’t forget to check out Tracksuit at gotracksuit.com and see how you can transform your brand tracking efforts. If you enjoyed this episode, please rate, review, and share it to help us reach more marketing professionals like you.

01:32 Episode Overview: Cannes, Delivery Market, and AI

03:30 Cannes Highlights: Dove's Real Beauty Campaign

09:52 Telstra's Award-Winning Campaign

14:46 Cannes Controversy: The Console Campaign

19:56 Uber Eats and DoorDash in the US Market

20:58 Uber Eats' Market Challenges

21:58 Building Emotional Connections

24:36 Successful Campaigns and Trust

27:31 AI in Marketing and Influencers

32:38 The Future of AI and Consumer Trust

38:02 Conclusion and Final Thoughts

Don’t forget to visit gotracksuit.com to check out their amazing always on brand tracking dashboard. 

Jasper: https://www.linkedin.com/in/jasperskinner/

• Dan:https://www.linkedin.com/in/dan-fleming-a15854118/
• Conor: https://www.linkedin.com/in/conorbyrne/

Hosted on Acast. See acast.com/privacy for more information.

What happens when one of the most beloved product-led growth (PLG) companies in the world starts thinking like an enterprise software giant?

In this episode of That’s What I Call Marketing, I sit down with Emma R, Global Head of Demand at Canva, to explore the company's fascinating evolution—from a self-serve tool for creatives to a serious enterprise-grade platform used by the world’s biggest brands.

We discuss:

*Why B2B marketing needs more emotion and less jargon

*How Canva blends fun with functionality (yes, even for the C-Suite)

*The role AI is playing across both product and marketing workflows

*How the team is navigating the shift from bottom-up adoption to top-down enterprise sales

*What marketers can learn about testing, localisation, and scaling with culture

*This one’s packed with sharp thinking, practical lessons, and a few great stories

02:32 – Intro: Canva, Creativity, and Conor’s Fan Moment

04:32 – Emma’s Tech & Marketing Journey (From Salesforce to Canva)

06:32 – Falling in Love with the Product: Why it Matters in Marketing

08:17 – From Rap Launches to Enterprise Strategy: Bold Moves in B2B

10:32 – Why B2B Marketing Needs a Human Touch

12:02 – Understanding the Modern Buyer Journey (Gen Z, Self-Serve, TikTok)

13:32 – Test, Learn, Scale: What Works and What Doesn't

15:32 – How Canva Uses AI Internally (And Where It Adds Real Value)

18:32 – The Shift to Enterprise: New Teams, Skills & Sales Models

21:17 – Product-Led Growth vs Enterprise Motion: Why Both Matter

24:32 – Changing Perceptions: Canva as a Serious Enterprise Tool

26:32 – KPIs, Pipeline, and the Role of Brand in Driving Growth

28:02 – Local vs Global: Cultural Nuance and International Rollout

32:32 – Why Localisation Really Matters

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What does it really take to win attention in today’s chaotic marketing landscape — and keep it? In this episode of That’s What I Call Marketing, I sit down with Kerel Cooper, Chief Marketing Officer of GumGum, to talk about building bold brands, why B2B doesn’t have to be boring, and how contextual advertising is reshaping the future of media.

Kerel’s career has taken him from ad ops to the CMO seat, and he brings a rare mix of empathy, commercial acumen, and brand belief. We unpack how marketing to humans (not personas), respecting attention, and aligning with sales builds real business impact. Plus: the role of AI, the evolving global-local marketing balance, and what brands get right (or wrong) about DEI.

🔥 This is a must-listen for any marketer who’s rethinking what B2B branding can really mean.

2:43 – Career Journey and Transitions

6:37 – Joining GumGum and Marketing Philosophy

8:22 – Contextual Advertising and Consumer Connection

11:51 – Attention in Advertising

14:43 – Marketing Strategies and Team Focus

17:58 – Collaborative Sales and Account Management

18:20 – Building Healthy Working Relationships

20:52 – Balancing Process and Revenue

24:06 – Adapting Strategies for Global Markets

27:28 – Leveraging AI and Technology in Marketing

29:27 – Promoting Diversity and Inclusion

This episode is in partnership with Freedman International

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Stephanie Parry, EVP of Client Management at JellyFish joins to talk about messy marketing. From AI-generated creative to navigating culture clashes in global teams, this episode dives into the chaos and opportunity shaping modern marketing. Stephanie shares lessons from building client relationships that actually last, the tension between global strategy and local nuance, and what it really takes to lead in today’s ever-evolving landscape.

We talk:

– The rise of creative AI (and why human judgement still matters)

– What marketers can learn from working across Paris, New York, and Mumbai

– Building trust with clients — beyond deliverables

– How DEI, sustainability, and bold ideas can (and must) coexist

– And why listening might be the most underrated marketing skill of all

If you’re feeling overwhelmed by change — this one will help you make sense of the mess, and maybe even embrace it. For curious marketers, bold brand thinkers, and anyone trying to figure out what comes next.

02:45 – A Global Career Built on Curiosity

05:18 – Learning French, Failing French, Trying Anyway

06:45 – Building Deep Client Relationships That Last

08:36 – Global vs Local: The Real Challenge

11:02 – The Art of Listening in Leadership

13:20 – A Lesson That Changed Everything

17:55 – What Clients Are Asking About AI Right Now

19:32 – Creative AI Tools That Actually Work

21:15 – Abundance of Creative, Not Just Automation

24:00 – Bravery in the Age of AI

26:40 – Push for Transparency and Accountability

27:30 – DEI, Modern Masculinity and Creative Culture

28:45 – Cannes, Contradictions and Creative Joy

30:00 – Final Thoughts: Listen. Lead. Be Bold.

Thanks to Freedman International for sponsoring The Cannes Sessions.

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Day 4 of the Cannes Sessions and you will heard from David Droga, Billionaire & Passes Founder Lucy Guo, Karen Bennett US MD for Jellyfish, Sarah Vincent Managing Director UK, Utiq & Anders Littner brandmetrics as well as a round up of the week with Kevin Freedman talks about

– Why Walmart’s in-store teams are using Canva

– How Strava redesigned its algorithm with purpose at the core

– The return of brand marketing (and the quiet death of retargeting)

– What Tony’s Chocolonely can teach us about real brand conviction.

If you aren't here don't worry, we have you covered with the inside track.

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Hosted on Acast. See acast.com/privacy for more information.