Last week I shared a few tips on building your offer.  This week we're going to focus on the landing page.
The landing page is your opportunity to convince prospective customers to say yes, I want that.
When building a landing page remember it is a single purpose page.  Your visitors are not going learn anything else about you.  That information will simply distract them from completing the submission form.
A great landing page starts with a clear, concise headline, you want to keep it short, ideally, five to nine words,.  Add a compelling photograph and then a very prominent call to action.
Below the call to action, you may add testimonials and additional reasons to complete the form.  Then present that call to action one more time .
Be sure to come back next week for tips on designing a great call to action.

Last week I shared a few tips on building your offer. This week we're going to focus on the landing page. The landing page is your opportunity to convince prospective customers to say yes, I want that. When building a landing page remember it is a single purpose page. Your visitors are not going learn anything else about you. That information will simply distract them from completing the submission form. A great landing page starts with a clear, concise headline, you want to keep it short, ideally, five to nine words,. Add a compelling photograph and then a very prominent call to action. Below the call to action, you may add testimonials and additional reasons to complete the form. Then present that call to action one more time . Be sure to come back next week for tips on designing a great call to action.

Last week I shared a few tips on building your offer.&nbsp; This week we're going to focus on the landing page.
The landing page is your opportunity to convince prospective customers to say yes, I want that.
When building a landing page remember it is a single purpose page.&nbsp; Your visitors are not going learn anything else about you.&nbsp; That information will simply distract them from completing the submission form.
A great landing page starts with a clear, concise headline, you want to keep it short, ideally, five to nine words,.&nbsp; Add a compelling photograph and then a very prominent call to action.
Below the call to action, you may add testimonials and additional reasons to complete the form.&nbsp; Then present that call to action one more time .
Be sure to come back next week for tips on designing a great call to action.&nbsp;

#610 The Landing Page

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#610 The Landing Page

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