Last week I shared a few tips building effective landing pages. This week we're going to turn our attention to the submission or inbound form because this is where the magic happens.
The first rule of submission forms is the more you ask for, the less you'll get. Every question you add is going to reduce the number of people who take the time to fill it out. So only ask for what you really need.
If you're never going to call the person don't ask for a phone number. Keep it to name an email address and start sending them information and you will earn the right to ask for more.  Beyond the questions, the design of your form matters. Remember many people will complete the form on a mobile device, So make it easy to access on mobile by left aligning the questions in a single column.

Last week I shared a few tips building effective landing pages. This week we're going to turn our attention to the submission or inbound form because this is where the magic happens. The first rule of submission forms is the more you ask for, the less you'll get. Every question you add is going to reduce the number of people who take the time to fill it out. So only ask for what you really need. If you're never going to call the person don't ask for a phone number. Keep it to name an email address and start sending them information and you will earn the right to ask for more. Beyond the questions, the design of your form matters. Remember many people will complete the form on a mobile device, So make it easy to access on mobile by left aligning the questions in a single column.

Last week I shared a few tips building effective landing pages. This week we're going to turn our attention to the submission or inbound form because this is where the magic happens.
The first rule of submission forms is the more you ask for, the less you'll get. Every question you add is going to reduce the number of people who take the time to fill it out. So only ask for what you really need.
If you're never going to call the person don't ask for a phone number. Keep it to name an email address and start sending them information and you will earn the right to ask for more.&nbsp; Beyond the questions, the design of your form matters. Remember many people will complete the form on a mobile device, So make it easy to access on mobile by left aligning the questions in a single column.
&nbsp;

#613 The Submission Form

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Share #613 The Submission Form

Sign up to save your podcasts

#613 The Submission Form

#613 The Submission Form

More shows like More than a Few Words

Social Media Marketing Podcast

The Amy Porterfield Show

Entrepreneurs on Fire

The Diary Of A CEO with Steven Bartlett