The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your week
 
Why should I buy from you?  That simple question is at the heart of every sales conversation.  The question is simple, but the answer is more complex.  There are actually three parts to the answer. 
Part one: Your answer must demonstrate an understanding of the customer's problem. 
Part Two: You must describe how you are going to solve the problem
Part three:  What makes you uniquely qualified to provide the solution. 
Do those three things and you're likely to close the sale.

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your week Why should I buy from you? That simple question is at the heart of every sales conversation. The question is simple, but the answer is more complex. There are actually three parts to the answer. Part one: Your answer must demonstrate an understanding of the customer's problem. Part Two: You must describe how you are going to solve the problem Part three: What makes you uniquely qualified to provide the solution. Do those three things and you're likely to close the sale.

The marketing minute is a shorter version of the popular More than a Few Words&nbsp;podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your week
&nbsp;
Why should I buy from you?&nbsp; That simple question is at the heart of every sales conversation.&nbsp; The question is simple, but the answer is more complex.&nbsp; There are actually three parts to the answer.&nbsp;
Part one: Your answer must demonstrate an understanding of the customer's problem.&nbsp;
Part Two: You must describe how you are going to solve the problem
Part three:&nbsp; What makes you uniquely qualified to provide the solution.&nbsp;
Do those three things and you're likely to close the sale.&nbsp;

#618 Why Should I Buy From You?

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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Entrepreneurship

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More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#618 Why Should I Buy From You?

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