In episode 62, Brad and Scully discuss the best way to present marketing results to your principal, board or heads. In addition, they examine how to deliver on brand promises; and discuss that to be outstanding you need to think more. This episode's commonly asked school marketing question looks at 5 tips to improve yearbooks. This week's school marketing example: 7 effective call to action examples and why they work. The rants and raves segment looks at annoying clichés and phrases you hear at work.

This week's links:

The best way to present marketing results to your CEO

http://www.convinceandconvert.com/digital-marketing/best-way-to-present/

Brand promises and the customer experience gap

https://www.marketingmag.com.au/hubs-c/brand-promises-customer-experience-gap/

Stand out from the crowd in your education marketing

http://www.caylor-solutions.com/stand-out-from-crowd-education-marketing/

Yearbooks ... 5 tips to polish your performance

http://info.imageseven.com.au/school-marketing-blog/topic/yearbooks/

7 effective CTA examples (and why they work)

http://myemma.com/content-hub#ufh-i-218273904-7-effective-cta-examples-and-why-they-work/

Infographic: 50 terrible work phrases you need to stop using

https://contently.com/strategist/2016/03/24/infographic-50-terrible-work-phrases-need-stop-using/