Trusted Authority - The Podcast

62. Credibility Framework - Powerful Ways You Can Earn Credibility in Your Industry, No Matter Your Current Title


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When you hear the word credibility … What comes to mind?   Most people associate credentials, titles, degrees and status with it. Because it was the old currency of credibility, before technology democratized knowledge, certificates, years of experience. However, in today’s knowledge economy which I argue is becoming more and more a relationship economy, there’s more to it than just that to cut through the noise in a very competitive market.  The new currency is reputational capital built on an “the sum value of your online and offline behaviours across communities and marketplaces.” (Rachel Botsman). Credibility goes beyond credentials and that applies especially to topics and trends that are up and coming. Think of Web 3.0, NFTs or Meta -  that are literally growing - there’s no official title or education that makes you qualified to talk about them. In this episode, I discuss the credibility framework and how you can leverage it to fast-track your personal credibility, no matter where you’re at in your journey.   ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Download the free Guide to learn 5 practical strategies on how to  2.) Watch my brand new 33min training: 3.) Book your complimentary 4.) Connect with Check out all show notes and further resources over at
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Trusted Authority - The PodcastBy Petra Zink


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