Hardly a day goes by when the President of the United States isn't a topic of conversation. From TV and Twitter to baseball games and surprise breakfast stops, the person sitting in the nation's highest office has the power to get attention almost no matter what they're doing. And increasingly so, they have made an effort to use their platform to drive politics, policy and power in the United States. In their book, "The Ubiquitous Presidency: Presidential Communication and Digital Democracy in Tumultuous Times," Drs. Joshua Scacco and Kevin Coe trace the history of the presidential platform, and how presidents came to realize they weren't just in the news, that it was to their advantage to BE the news. They describe how Bill Clinton's saxophone, Barack Obama's test drive with Jerry Seinfeld and Donald Trump's rallies formed a new force in American politics, that of the president who is everywhere.

Joshua Scacco is on Twitter at twitter.com/joshscacco
Kevine Coe is on Twitter at twitter.com/profkevincoe

Their book is published by Oxford University Press: https://global.oup.com/academic/product/the-ubiquitous-presidency-9780197520642?cc=ca&lang=en&#.YBBJWjERYhM.twitter

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