The marketing podcast More than a Few Words is hosted by Lorraine Ball. Each week she interviews marketing professionals from around the world. 
 
This week, our guest, <a href='http://www.breannagunn.com/'>Breanna Gun</a>n is a copywriting professional.  She shared tips on how to create content which gets noticed and drives results.  To begin with she suggests you need to tell a story and make it engaging. Build the relationship with your reader by making it about them and not you. 
Your readers are human, and they are selfish and self centered, so they want to read copy that is about them.  Where possible substitute words like you and your with "I".  Bring the reader into the conversation. 
 
And finally, stop worrying about the word count and focus on being relevant.  Engage readers and search engines will notice.

The marketing podcast More than a Few Words is hosted by Lorraine Ball. Each week she interviews marketing professionals from around the world. This week, our guest, Breanna Gunn is a copywriting professional. She shared tips on how to create content which gets noticed and drives results. To begin with she suggests you need to tell a story and make it engaging. Build the relationship with your reader by making it about them and not you. Your readers are human, and they are selfish and self centered, so they want to read copy that is about them. Where possible substitute words like you and your with "I". Bring the reader into the conversation. And finally, stop worrying about the word count and focus on being relevant. Engage readers and search engines will notice.

The marketing podcast More than a Few Words is hosted by Lorraine Ball. Each week she interviews marketing professionals from around the world.&nbsp;
&nbsp;
This week, our guest, <a href="http://www.breannagunn.com/" rel="noopener noreferrer">Breanna Gun</a>n is a copywriting professional.&nbsp; She shared tips on how to create content which gets noticed and drives results.&nbsp;&nbsp;To begin with she suggests you need to tell a story and make it engaging. Build the relationship with your reader by making it about them and not you.&nbsp;
Your readers are human, and they are selfish and self centered, so they want to read copy that is about them.&nbsp; Where possible substitute words like you and your with "I".&nbsp; Bring the reader into the conversation.&nbsp;
&nbsp;
And finally, stop worrying about the word count and focus on being relevant.&nbsp; Engage readers and search engines will notice.&nbsp;

#623 CopywritingTips

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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