In episode 63, Brad and Scully discuss the trend of social networking moving away from mass connection to the local market. In addition, they examine the top 10 recommendations for website form usability; and how virtual reality will change business as we know it. This episode's commonly asked school marketing question looks at 3 ways to incorporate scarcity into your marketing. This week's school marketing example: how to use NAB's Federal Budget Hub in your school. The rants and raves segment looks at a well written article about the death of persuasion in advertising.

This week's links:

From clicks to cliques: why social networking is moving inwards

https://www.marketingmag.com.au/hubs-c/clicks-cliques-social-networking-moving-inwards/

Website forms usability: Top 10 recommendations

https://www.nngroup.com/articles/web-form-design/

Virtual reality will change business as we know it

http://readwrite.com/2016/03/09/vr-changing-business/

3 ways to incorporate scarcity into your marketing

http://info.imageseven.com.au/school-marketing-blog/3-ways-to-incorporate-scarcity-into-your-marketing/

NAB Federal Budget Hub: Bringing you the business end of the budget

http://business.nab.com.au/federal-budget/

The premature death of persuasion

http://www.campaignbrief.com/wa/2016/04/the-premature-death-of-persuas.html