On Ep. 63 of iPullRank's Rankable Podcast, Garrett Sussman hosts John Doherty, Founder and CEO of Credo, to discuss the topic “The Hiring Equation for Marketing”

John has almost a decade of experience in SEO and online marketing. Before starting Credo, he ran marketing/growth for HotPads and Trulia Rentals, part of the Zillow Group family of real estate brands.

He now connects businesses with marketing agencies and understands the key ingredients that make for a successful marketing hire.

We also discuss:

• What analytics and business metrics that you need to understand before hiring for marketing

• How to create a hiring funnel (much like a marketing funnel)

• The cadence for testing new marketing channels

• Key tactics for agency lead generation and success