On this Christmas Day episode of Daily Influence, Brian Smith reflects on gratitude—not just as a feeling, but as one of the most powerful forms of influence we have.

Christmas is a reminder that giving and receiving with grace strengthens relationships, reinforces human value, and deepens connection. Brian shares why gratitude matters in leadership, in teams, and in everyday human interaction—and why everyone matters, especially today.

This episode is a message of appreciation for family, teams, clients, partners, and those who continue to serve others on holidays. A reminder to pause, to give, to receive, and to lead with kindness and intention.