Rúna Magnúsdóttir a.k.a. Rúna Magnús is an Icelandic leadership coach, branding expert, and co-creator of the No More Boxes Movement, the antidote to division and black and white thinking. Rúna helps thought-leaders and change-makers to become better, bolder, and brighter as the leading lights in their industries. Today she shares how you find your “X Factor” unique differentiation without being constrained by self-imposed or society-imposed boxes.