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What does it really take to build innovation that scales inside a legacy business? In this episode, Benjamin Thompson, Head of Global Insights & Strategic Partnerships at Endeavour Group, shares how one of Australia’s largest drinks and hospitality companies stays ahead by blending strategic foresight with cultural transformation. From global tech scouting to the real reasons digital transformation fails, Benjamin unpacks the mindset shifts, leadership dynamics, and operational models that separate innovation theater from meaningful impact. If you're leading change in a complex organization, this conversation is your blueprint.

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✨ Thanks to VTEX for powering this episode — VTEX is the enterprise platform trusted by bold CIOs and CEOs to slash TCO by 50% and scale fast. Trusted by global leaders such as Carrefour, Walmart, and Cencosud, VTEX is the go-to choice for bold CIOs and CEOs who demand excellence. Discover how VTEX can elevate your business today—visit VTEX.com

00:00 Introduction to VTEX 

01:30 Understanding Endeavour Group's Unique Market Position

04:10 The Role of Global Insights and Strategic Partnerships

08:30 Innovative Problem Solving in Retail

12:13 The Journey of Digital Transformation

16:30 Navigating the Future of Technology in Retail

19:57 The Reality of AI and Emerging Technologies

23:30 Leadership in Digital Transformation

26:03 Choosing the Right Technology Partners

29:53 Advice for Fostering Continuous Innovation