SMC: School Marketing and Communications

64: interview with Mark McCrindle – how Australia's transformation impacts schools


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Brad interviews Mark McCrindle, Principal from McCrindle Research. His firm researches communities, surveys society and analyses the trends. In his article 'A decade of Australian transformation', Mark stated that Australia is currently in a decade where society altogether alters – an occurrence that only occasionally takes place in history. Mark and Brad discuss the key megatrends that Mark's research has identified and how these might change the ways non-government schools think about the future and the next generation of students. Mark concludes the interview with his biggest insight from his research and how that will impact schools to be relevant and attract students in the future.

This week's links:

Mark McCrindle

http://markmccrindle.com/

A decade of Australian transformation

http://mccrindle.com.au/the-mccrindle-blog/a-decade-of-australian-transformation

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