There are many elements in a successful ecommerce program, but email is at the top of the list.  From simple promotional campaigns to event specific "flows" the trick is to send the right message at the right time.  
This week, our guest <a href='https://www.facebook.com/groups/merchantmastery'>Ivana Radojevic</a> talks about the four types of email you should include in your ecommerce marketing program
1) The Welcome Flow - a series of emails sent to new site visitors. Emails in a welcome flow generate a 86% greater click rate than one-time sends.
2) Abandon Cart Flow - 7 out of every ten prospective customers will abandon their shopping cart.  These emails bring them back to the checkout page. 
3) Post sale Flow - This is a great time to thank a customer, perhaps share tips on how to use the product to get ahead of potential customer service issues. 
4) The Campaign - These are one time emails with special offers or information, not tied to a particular event. 
Want to improve your email game, be sure to listen to the whole episode

There are many elements in a successful ecommerce program, but email is at the top of the list. From simple promotional campaigns to event specific "flows" the trick is to send the right message at the right time. This week, our guest Ivana Radojevic talks about the four types of email you should include in your ecommerce marketing program 1) The Welcome Flow - a series of emails sent to new site visitors. Emails in a welcome flow generate a 86% greater click rate than one-time sends. 2) Abandon Cart Flow - 7 out of every ten prospective customers will abandon their shopping cart. These emails bring them back to the checkout page. 3) Post sale Flow - This is a great time to thank a customer, perhaps share tips on how to use the product to get ahead of potential customer service issues. 4) The Campaign - These are one time emails with special offers or information, not tied to a particular event. Want to improve your email game, be sure to listen to the whole episode

There are many elements in a successful ecommerce program, but email is at the top of the list.&nbsp; From simple promotional campaigns to event specific "flows" the trick is to send the right message at the right time.&nbsp;&nbsp;
This week, our guest <a href="https://www.facebook.com/groups/merchantmastery" rel="noopener noreferrer">Ivana Radojevic</a> talks about the four types of email you should include in your ecommerce marketing program
1) The Welcome Flow - a series of emails sent to new site visitors. Emails in a welcome flow generate a 86% greater click rate than one-time sends.
2) Abandon Cart Flow - 7 out of every ten prospective customers will abandon their shopping cart.&nbsp; These emails bring them back to the checkout page.&nbsp;
3) Post sale Flow - This is a great time to thank a customer, perhaps share tips on how to use the product to get ahead of potential customer service issues.&nbsp;
4) The Campaign - These are one time emails with special offers or information, not tied to a particular event.&nbsp;
Want to improve your email game, be sure to listen to the whole episode
&nbsp;

#641 Ecommerce Email

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#641 Ecommerce Email

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